Tell us about your market and motion. A senior operator reviews your brief and returns a first-pass GTM map inside 24 hours; full discovery follows within 14 days — signal audit, pool sizing, priced infrastructure plan. On your Day-0 call we review the work together and you decide whether Radiant can help. Keep everything either way.
Brief received. Your GTM research report is on its way — it arrives by email. We'll reach out within 24 hours to connect and schedule your Day-0 call. $0 due today · no credit card · keep the map either way.
That didn't go through. Your answers are still here — check the email address and press submit again. If it keeps failing, wait a minute and try once more.
(Pricing — GTM done better)
AI Driven GTM, run by operators. Priced for growth.
Radiant is an on demand, US-based team of senior marketers, product researchers, data engineers, and SDRs. Enterprise grade market data and AI, the judgment of vetted operators, one party accountable for results.
No card due todayMonth-to-monthPause or cancel any time
Our Work is mentioned in:
(Start here — it costs nothing)
GTM Strategy Map & 2-Week Discovery Trial
Before you commit a dollar, Radiant maps your go-to-market: who to reach, which buying signals to act on, and what the sending infrastructure should look like. A plan built by people who have run this motion for years, with AI applied thoughtfully. You keep the map either way.
$0 due today · no credit card · no commitment · 14-day notice ever after
Delivered inside 14 days
GTM strategy map
ICP, buying signals worth acting on, channel plan, and sequencing. First pass from your brief inside 24 hours, refined through the trial.
Signal & data audit
Where your buyers show intent, what data exists on them, and how deep the addressable pool runs.
Infrastructure plan, priced
Senders, campaigns, and pipeline automation sized to your motion. This is the exact scope the calculator below prices.
Yours to keep
Walk away on day 15 with everything. No card on file, so there is nothing to cancel.
Built to your motion. Scales when you do.
Platform base scales by sender. Production campaigns are the unit of work. Every section names the senior operator who owns it, and every figure prints its arithmetic. This is the same sheet we quote from.
(01)Senders1 sender
Owned by your dedicated marketing manager + SDR
1
$1,500 / mo
2
$1,875 / mo
3
$2,250 / mo
4
$2,625 / mo
5
$3,000 / mo
30 inboxes10/10/10 SMTP · Gmail · Outlook1 LinkedInHuman SDR on every sender
Each sender ships as a working seat: 30 inboxes, a LinkedIn account, and a human SDR who works its replies, sets meetings, and builds the sales playbook as patterns emerge.
6+ senders · custom pricing · talk to Radiant
(02)Production campaigns1 live · min 1 (1 per sender)
Led by your dedicated marketing manager
−
1
+
Pink — live unit · underlined — committed minimum, 1 per sender
Every production campaign includes development of new campaigns, copy, cohort and list, a supporting asset, plus launch, testing, active monitoring, maintenance, and iteration. Basic AI personalization is standard in every production campaign. Each unit carries a fair-use allowance of 1,000 net-new enriched contacts per month; volume above that is metered at $95 per additional 500 contacts. AI-based personalization is engineering work der pipeline automation & data engineering builds below.
(03)Signal data pipeline automationOne-time
Led by a senior data engineer + product lead
Pipeline automation & data engineering builds
$1,950 each · up to 15 hrs of data engineering per unit
−
0
+
Automation follows proof. A performing campaign earns a signal data pipeline: a persistent feed engineered to the campaign's parameters, custom AI personalization agents, automatic replenishment. Maintenance stays inside the unit fee. Each build works like a data-engineering retainer covering up to 15 hours of development at a discounted rate; larger builds draw additional units, so a single pipeline may span more than one. Unused hours carry forward within the engagement.
(04)ActivationIncluded
Led by a senior data engineer + marketing manager + product lead
New client setup · CRM integration
$2,750 one-time · flat at any sender count
A read-and-write CRM integration, built once. Positive replies sync into your CRM with contact data and thread context. Flat at any sender count. Provisioning and the two-week warm-up carry no charge. Existing accounts skip this.
(05)Rate
Rate card
Partner rate
Partner rate applies to committed accounts by agreement. New engagements price at the card.
Under-delivery credit — any committed production unit not live and sending for a full month credits back its unit fee, prorated by day.
(What clients say)
“…a profound partner for our business, hyper focussed on outcomes and deeply engaged in systematically developing process to drive learning, iteration and execution…”
Julian Johnson · General Partner, Tejo Ventures
(Compare your options)
Five ways to run outbound. Only one owns the outcome.
Every path below can work. The question is who does the work, whose data you're working, and who owns the number when it matters.
Self-serve data platform
AI SDR tool
Lead-gen agency
Build it in-house
Radiant
The money
Steady-state monthly cost
$59–149 per seat — plus the sending infrastructure, verification, and hours you still buy
$250–$5,000+, often quote-only
$3,000–$9,000 typical retainers
$850–$1,450 in tools, plus a ~$7,900/mo hire to run them
From $2,650, published on this page, month to month
Commitment
Monthly seats, but credits expire; enterprise data runs annual
Quarterly to annual contracts are common
3–12 month terms are common
An employment relationship
$0 two-week trial, no card. Month to month, 14-day notice
The data
Where it comes from
One shared database licensed to millions. Your competitors export the same contacts
Licensed vendor data under the hood — same pool, different wrapper
Usually the same platforms, white-labeled
Whatever you build, if you have the skill and time
Custom signal streams engineered for your market — hiring moves, filings, tech changes, whatever your buyers emit
Freshness
Static exports that decay from day one
As fresh as the database underneath
Depends on the tool behind the curtain
As fresh as the pipelines you maintain
Persistent feeds that replenish lists automatically as new signals fire
The people
Human SDR working replies
No — replies land in your inbox
Software answers, until it can't
Often an offshore pod reading a script
You, between meetings
Yes. A named US-based SDR reads every reply, qualifies, and books straight onto your calendar
Dedicated marketing manager
No — a support queue
A CSM for the software, not your market
Sold by a partner, often run by a junior
The person you hired, if you hired well
Yes. A senior US marketer owns your senders and campaigns — the person who scopes it runs it
When something breaks
A ticket queue
A ticket queue with a chatbot in front
Your account manager's account manager
You, at midnight
The senior team that built your account, directly
The work
Market research
Filters and firmographics
Prompt-level targeting
Varies — often a templated deck
Your own analysis, in your own hours
Primary research: ICP from your closed-won data, signal audit, pool sizing, positioning by cohort
Campaign development
Templates and sequences you write yourself
Generated copy at volume
Included; quality tracks whoever is staffed on you
You write, test, and iterate
End to end: cohort research, list, email + LinkedIn copy, a supporting asset, then launch and iteration
Deliverability infrastructure
Yours to build and maintain
Varies by vendor — ask hard questions
Varies — ask who owns the domains
Domains, inboxes, warm-up, rotation: your job now
30 inboxes per sender on an SMTP / Gmail / Outlook split, warmed two weeks before anything ships — plus a LinkedIn sending account standard on every sender and campaign, where others sell it as an add-on
Where AI is used
Research credits and drafting; you drive everything
AI is the whole product, including the conversations
Often a thin AI layer marketed as a team
As good as your prompting
AI for research, enrichment, personalization at scale. Humans for judgment and every conversation
CRM integration
Native connectors you configure and maintain
CRM push; field mapping is on you
Often a weekly spreadsheet
You wire it and keep it wired
Read-and-write integration, built once. Positive replies sync as they happen
The terms
Who owns it if you leave
Exports are yours; credits and learning are not
The account and its learning stay on the platform
Often held in the agency's accounts
Yours
Yours — lists, data, copy, assets, pipelines, playbook, synced into your CRM as we go
Accountability for outcomes
It's a tool. Outcomes are your problem
The dashboard reports; nobody owns the number
Diffuse; pay-per-meeting rewards calendar fills over fit
All yours, along with everything else
One party accountable end to end. Flat fees, never contingent, prorated credit if a unit isn't live
Time to a real read
Weeks to months — you still build, warm, and climb the curve
Sends fast; knowing whether it works takes as long as anywhere
30–60 day onboarding before launch is common
Months: build, warm, learn, iterate
First-pass GTM map inside 24 hours; full discovery — signal audit, sizing, priced plan — inside 14 days. Email warm-up runs in parallel; LinkedIn ready to send almost immediately on commitment
Ranges reflect published pricing and market rates as of September 2026 including vendor pricing pages, published agency rate guides, and cold-email infrastructure cost breakdowns. Categories describe common market configurations, not any single company. Nothing here is a guarantee of results.
You ask We answer
The questions buyers actually ask before signing — answered the way we'd answer them on a call. Anything else, ask on the trial brief.
What exactly does Radiant do?+
Four things, run as one motion: enterprise-grade market research, custom signal data pipelines that find buyers as they show intent, email and LinkedIn campaign development, and human SDR appointment setting — all by US-based industry veterans. You get one accountable team and one bill instead of a data vendor, an agency, and an SDR shop pointing at each other.
Who actually works on my account?+
Named senior operators, all US-based — no offshore pods, no junior handoffs. Senders and campaigns are owned by your dedicated marketing manager and SDR; signal data pipelines and CRM integration are built by a senior data engineer and product lead. The calculator above names the owner on every line item, because that's how the work is actually staffed.
How does the pricing work?+
Two moving parts. A platform base that scales with how many senders you run, and production campaigns — the unit of work — priced per live campaign. One-time items (pipeline builds, CRM setup) are listed separately and only when you take them. The calculator on this page is the same sheet we quote from; the arithmetic behind every number is printed next to it.
What's inside a sender?+
A sender is a complete working seat: 30 warmed inboxes split across SMTP, Gmail, and Outlook for deliverability, a LinkedIn account for the second channel, and a human SDR who works every reply that comes back. It's the full stack for one outbound identity — infrastructure, channel, and the person who converts responses into meetings.
What counts as a production campaign?+
A campaign is developed end-to-end: research on the cohort, the list itself, copy for email and LinkedIn, a supporting asset, then launch, testing, monitoring, and iteration for as long as it runs. Basic personalization is standard. Each campaign carries a fair-use allowance of 1,000 net-new enriched contacts per month; volume above that meters at $95 per additional 500 contacts.
What's a custom signal data pipeline — and when do I need one?+
A persistent, engineered feed that finds your buyers as they show intent — hiring moves, filings, tech changes, whatever signal your market emits — and replenishes campaign lists automatically, with custom AI personalization agents on top. You need one when a campaign has proven itself and deserves to run on fresh signal instead of static lists. Each build is a data-engineering retainer covering up to 15 hours at a discounted rate; unused hours carry forward, and maintenance stays inside the monthly unit fee.
How does human SDR appointment setting work?+
Every sender includes a human SDR — a US-based industry veteran, not a script or an autoresponder. They read each reply, qualify it, handle objections, and book meetings straight onto your calendar. As patterns emerge, they document what's working into a sales playbook you keep. AI drafts and data do the heavy lifting upstream; a person closes the loop where judgment matters.
What does the market research actually cover?+
Enterprise-grade means primary work, not a report template: ICP definition grounded in your closed-won data, a signal audit of where your buyers show intent, sizing of the addressable pool, and competitive positioning by cohort. You see the first full pass inside the free two-week trial — the GTM strategy map — and research keeps running through the engagement, because every campaign result feeds back into the picture.
Is there a long-term contract?+
No. Month-to-month, pause or cancel with 14-day notice. It starts with a two-week trial at $0 with no credit card on file — you configure your price on this page before you ever owe a dollar, and the first invoice lands on day 15 only if you continue. If a committed campaign isn't live and sending for a full month, its unit fee credits back, prorated by day.
Who owns the data, lists, and assets you build?+
You do. Lists, enriched contact data, copy, assets, the sales playbook, and the pipelines we engineer are yours — synced into your CRM as we go, not held hostage in ours. Leave on any month and everything comes with you. We can work under our standard NDA or yours; the whole team is US-based, which keeps data handling under US standards.
How do you protect deliverability — and compliance?+
Volume is spread across 30 inboxes per sender on a three-way SMTP, Gmail, and Outlook split, with a two-week warm-up before anything ships — the warm-up is free. Sending stays inside platform limits, and copy can run through a client-approval workflow before deployment. Every message carries proper identification and opt-out handling.
(How it starts)
DAY 0
Brief us
Thirty minutes on your market, motion, and goals. Your first-pass GTM map lands inside 24 hours. No card, no paperwork beyond an NDA if you want one.
DAYS 1–14
We map
Discovery, signal audit, and the GTM strategy map — with a priced infrastructure plan from the sheet above.
DAY 15
You decide
Continue at the price you configured, or keep the map and walk. Month-to-month either way, 14-day notice.
Figures reflect the Radiant v2 lifecycle pricing model, August 2026. Sender counts above five are scoped and priced individually. Steady-state view. Booked meetings are defined per agreement. All figures directional and subject to written agreement. Nothing here is a guarantee of future results. Case-study figures describe specific historical engagements defined as a distinct client, market, offer, and period, and are not a prediction of results in any other engagement; outcome figures were reported by the clients. Radiant's compensation is a flat fee, never contingent on funds raised or transactions completed.
.svg)
